About BlueLux
Redefining luxury pool care through innovation, excellence, and unmatched service standards
Our Story
BlueLux was founded in Rancho Santa Fe, CA by Sam Daoud, a global tech leader turned pool industry entrepreneur.
After leading Amazon's worldwide pricing organization and serving as CTO/COO of Souq.com (acquired by Amazon for $580M in 2017), Sam set out to bring the same standard of excellence, innovation, and scale to the world of pool care.
Our Mission
We exist to make pool ownership effortless and enjoyable for families across Southern California.
From pristine water quality to proactive equipment care, our mission is to deliver white-glove service with unmatched reliability.
Our Values
Care
We treat every pool like it's our own.
Integrity
Transparent billing, no shortcuts, ever.
Innovation
Leveraging technology and data to redefine what pool care can be.
Excellence
Serving exclusive communities with professional pride.
Our Vision
BlueLux is more than a pool service company. It's the foundation for a scaled, tech-enabled platform that can manage thousands of pools across California and beyond.
By combining route acquisitions, skilled technicians, and smart monitoring technology, we're building a category-defining leader in luxury home services.
Certifications & Credentials
Certified Pool & Spa Operator (CPO®)
Our team holds the industry's leading certification from the Pool & Hot Tub Alliance (PHTA), demonstrating our commitment to professional excellence and industry best practices.
The CPO® certification ensures we maintain the highest standards in pool chemistry, equipment operation, safety protocols, and regulatory compliance. This means your pool is in the hands of trained professionals who understand the science behind crystal-clear, safe water.
Learn More About CPO Certification →Experience the BlueLux Difference
Join hundreds of satisfied homeowners who trust BlueLux for their pool care needs. Let us bring the same excellence that built tech empires to your backyard oasis.